Web Globalization

Connect with customers faster and in their own language

When designed and implemented correctly, a global corporate website can be the most cost-effective and flexible marketing tool of all time. SDL offer years of experience and a multitude of solutions for web localization.

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The explosive growth of the Internet and the Worldwide Web has opened up easy access to international markets. Today, you can instantly share your message with the whole world.

When designed and implemented correctly, a corporate website can be the most cost-effective and flexible marketing tool of all time. Done incorrectly, it can become a nightmare of cost overruns, internal strife and customer alienation.

Inconsistent messaging across different languages and communication channels
Large number of frequent updates, typically across many different languages
Often limited in-country resources to translate and review
Highly visible face to company can badly impact brand image
Time lag between source content updates and local website updates
Difficult to understand all the cultural and legal implications in different countries and languages
Distributed model of maintenance and review incurs many hidden costs
Many different file types involved, such as images, Flash animation, PDFs, etc.

Learn more about how you can resolve these challenges through the SDL series of OneWeb white papers, webinars and case studies. OneWeb is the essential business strategy that enables you to convey your online message consistently to a global audience in local language.

SDL accelerates delivery of global web content

We have gained experience of website localization across many different industries with many different types of application. Our experience includes

Very large, single language localization projects to support an organization's strategic entry into a new global market
Integrated global information management across all communication channels, including Web
Fully outsourced localization of all global content
E-commerce transactional systems
Interactive, multimedia content localization

SDL can help you determine the right combination of process, technology and services for your specific needs, enabling:

Integration of localization processes and technologies with your PDM, CMS, CRM and e-commerce systems
Leverage of SDL's worldwide network of in-country offices ensuring accurate local market knowledge is effectively applied to localization processes
Integration of your own in-country resources into review processes, creating highly effective workflows that facilitate accurate review with lower levels of staff overhead

Our customers benefit from the flexibility to configure exactly the right combination of technologies and services to meet their business needs, enabling them to:

Launch new websites for global markets quickly, effectively and with reduced risk and cost.
Manage valuable branding, ensuring it is communicated with relevance and consistency worldwide.
Ensure compliance to regulatory requirements for communications and transactions.

Webex

OneWeb webinar: Synchronizing your Global Web Presence: GTA by Travelport

This webinar will explore the best practices to deliver a synchronized global web presence, illustrated with a case study from Gullivers Travel Associates (GTA) and OctopusTravel.com, divisions of Travelport.

White Papers

OneWeb white paper: The Strategic Delivery of Global Web Content

The internet has fuelled explosive growth in the last five years, opening up new opportunities for accessing global audiences and extending global revenues. It has, however, created a level playing field on which new entrants have been able to quickly establish a market presence.

OneWeb white paper: 'Best Practice Steps to take a Website to a Global Audience'

What’s worse? Viewing a website which appears in a single language or viewing a site which is partially or poorly translated in a number of languages and/or inadequately localized? In general our reaction is more negative towards a poorly executed multilingual site.

Web Content within a Global Information Management Strategy

This SDL white paper describes effective design and implementation strategies that will help marketing and localization managers design and implement a truly global website.

How to internationalize your website

Experience suggests that an internationalized website takes half as long and costs half as much to localize as a non-internationalized site. As companies offer their products to a growing number of international target markets, the benefits of internationalization increase dramatically.

This white paper discusses best practices for creating internationalized websites that can be easily adapted for any target audience without having to create multiple versions of the original site.

Globalization Management Systems Building a Better Business Case

How to Deliver Rapid ROI from Translation Management

Introduction to Global XML

Global organizations face the challenge of providing large volumes of content to meet the needs of local markets. Key strategic goals include accelerating the time to reach these global markets, along with ensuring brand consistency across all content.