XML and single sourcing enables organizations to reuse content in multiple formats, reducing the duplication of effort in creating content. You may have heard that XML cuts the time and cost to reach global markets. That is true if you do it right, but there are some key steps and technologies you need to put in place to reap those benefits. XML by itself does not solve the problem of global markets. You need global XML.

Organizations that do global business and are moving to an XML strategy must think globally as part of the process of implementing XML. They need to include global XML as part of their overall Global Information Management strategy.

Including global XML as part of your single sourcing strategy provides the following benefits:

Return on investment for your XML initiative

• For ultimate XML ROI, incorporate global XML into your strategy at the start

• Protect your XML code investment during translation

Ensure consistency through global content reuse

• Apply global authoring solutions to your single sourcing strategy to further maximize content reuse

• Ensure consistency of your global brand

Accelerate time to global markets through improved efficiency

• Apply global XML rules and standards to increase the time-to-market and efficiency of providing multilingual content

• Integrate translation management into your Content Management System

Getting a product to market one month early can be worth more to a company than its entire engineering and development costs.

Simon Woda, Sales Director, JustSystems