SDL MultiTerm Team
As a business grows, enters new markets, launches new products or new web sites, brand consistency can become a real problem – especially when dealing with multiple languages. In order to effectively develop and deliver global information, companies need to pay more attention to how terminology is used in products and corporate collateral. Without terminology control, you say the same thing in many different ways, inconsistent and inappropriate terms infiltrate product user interfaces, documentation, packaging, marketing materials and web sites. This can damage the level of consistency and accuracy you promise to provide your customers, weaken the brand and escalates translation costs.
A proactive approach to terminology management can limit these problems and enhance the entire globalization process. SDL MultiTerm Desktop is the starting point in terminology management.
