Accelerating the Delivery of Worldwide Product Information

 Are your regional organizations dissatisfied with local product information, and diverging from the company’s global messages and branding? Are groups within your organization recreating information that already exists, and then paying extra for it to be localized? Are your products delayed because local materials have not been published? Are expenses throughout your content supply chain spiraling out of control?

When providing product information such as brochures and product manuals to global audiences, it’s critical that you communicate corporate messages while addressing local business and cultural requirements. Each time you add a new language or publish in additional formats, the challenges in delivering global content multiply and intensify. What’s more, managing global product information becomes increasingly difficult if the processes for authoring, management, localization, and publishing of the content remain separate and disconnected. There is a better way.

Hear from featured speakers PG Bartlett, Vice President of Product Management at PTC, and Sophie Hurst, Senior Product Marketing Manager at SDL, as they review the benefits that leading organizations have achieved from using a complete solution for global product communication – a product development system enabled by global information management.

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